Last updated: October 24, 2025

Rivera’s Tortilla Factory, Rivera’s Salvadoran Kitchen, and Rivera’s Coffeehouse (“we,” “us,” or “our”) respect the privacy of our users (“you” or “your”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and any related media form, media channel, mobile website, or mobile application (collectively, the “Sites”).

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Sites.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. Updates will be reflected by changing the “Last updated” date at the top of this page. Any modifications are effective immediately upon posting to the Sites, and your continued use of the Sites signifies acceptance of the updated terms.

We do not sell any personal information to any third-party organization.

Collection of Your Information

We may collect information about you in various ways, including:

Personal Data
Information such as your name, email address, phone number, shipping address, and demographic details that you voluntarily provide when registering on the Sites, placing an order, or participating in promotions, surveys, or online chat.

Derivative Data
Information automatically collected by our servers, such as IP address, browser type, operating system, access times, and pages visited before or after accessing the Sites.

Social Media Data
Information from social networks such as Facebook, Instagram, Google, or others, including your name, username, location, gender, email address, and profile photo if you connect your account to these platforms.

Mobile Device Data
Information about your mobile device, such as ID, model, and manufacturer, and information about your device’s location if you access the Sites through a mobile browser.

Third-Party Data
Information from third-party sources, such as marketing partners or payment processors, that assist in processing orders or providing services.

Data from Contests, Giveaways, and Surveys
Information you provide when entering promotions or responding to surveys.

Use of Your Information

We use the information we collect to:

• Provide, manage, and improve our products, services, and operations.
• Process orders, payments, and refunds.
• Communicate with you regarding your orders, reservations, or inquiries.
• Send newsletters, promotions, and updates (you may opt out at any time).
• Improve customer experience and personalize future visits.
• Detect, prevent, or address fraud and security issues.
• Comply with legal obligations.

Disclosure of Your Information

Your information may be shared in the following cases:

By Law or to Protect Rights
If required by law or necessary to protect our rights, property, or safety, or that of others.

Service Providers
With trusted third-party partners who perform services on our behalf, such as payment processing, order fulfillment, web hosting, or analytics.

Marketing Communications
With your consent, we may share limited information with third parties for joint promotions or marketing initiatives.

Affiliates and Business Partners
With affiliated entities (Rivera’s Tortilla Factory, Rivera’s Salvadoran Kitchen, and Rivera’s Coffeehouse) for business and operational purposes.

Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We are not responsible for the actions of third parties with whom you share personal or sensitive data.

Tracking Technologies

We use cookies, web beacons, and tracking pixels to enhance your experience, improve website functionality, and analyze traffic. You can manage cookie preferences in your browser settings, but disabling cookies may affect website performance.

We may also use third-party analytics tools such as Google Analytics to help us understand usage trends and user behavior.

Third-Party Websites

Our Sites may link to third-party websites or services that are not operated by us. We are not responsible for the content, privacy, or security practices of those sites. You should review the privacy policies of any third-party websites you visit.

Security of Your Information

We use administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute protection against unauthorized access or misuse.

Policy for Children

We do not knowingly collect data from or market to individuals under 18 years of age. If we learn that personal data has been collected from a minor without parental consent, we will delete it promptly.

Do-Not-Track Features

At this time, our Sites do not respond to browser “Do-Not-Track” (DNT) signals. If a standard for DNT is established in the future, we will update this policy accordingly.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Rivera’s Tortilla Factory
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admin@riverasfactory.com

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